Redefine ‘A Good Night’s Rest’
the Comfort Suites hotel of Marquette, MI gives guests another reason to return for a refreshing stay as it proudly announces the addition of plush new bedding as part of an ongoing push to refresh the iconic Comfort brand.
Comfort’s new bedding package is a complete refresh, made of elements that today’s guests love. The 100% cotton sheets are now topped by an inviting filled blanket that gives the bed a full, lofty look and feel. This is topped by a new decorative top sheet and colorful bed scarf which includes a signature design inspired by the Comfort Suites logo. The result is dramatic – a bed that has a contemporary look, but is also plush, warm and cozy.
The new bedding at the Marquette Comfort Suites located conveniently at 2463 US Hwy 41 West, also includes the Comfort Truly Yours® – Pick Your Pillow program. Pick Your Pillow means that guest’s now find both firm and soft pillows on every bed, allowing them to choose their favorite pillow for every stay. This program brings more than 1.2 million new pillows to Comfort branded hotels, as every Comfort Inn and Comfort Suites across the United States will have all new pillows.
These measures are just the latest essential steps in the Comfort brand’s multi-year, multi-faceted system-wide refresh of its nearly 1,900 domestic Comfort Inn and Comfort Suites properties
“We are using the voice of the guest as our compass in how we make Comfort hotels better than ever,” said Mike Varner, head of domestic brand management for Comfort Inn and Comfort Suites for Choice Hotels International. “We considered feedback from more than 10,000 guests and hotel franchises to learn their priorities and bedding was certainly at the top. We are very excited to share the new bedding and refreshed Comfort experience with the Marquette community and its visitors”
Momentum for the Comfort overall refresh has been making great gains from well-received new brand programs such as the brand’s signature Your Morning Breakfast. Major enhancements include the additions of flavored waffles and whole fruit, just to name a few of the healthy and hearty food augmentations. Your First Impression aims to heighten guests’ welcome experience with an even warmer and inviting welcome wall at the front desk, new welcome mats and refreshed employee uniforms. Further, flat panel televisions are now in all Comfort branded hotel guest rooms.
For more information or to make your reservation for the Comfort Suites hotel today, visit www.choicehotels.com or call the Choice Hotels toll-free reservation line at 1.800.4CHOICE.
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 35 other countries and territories. As of March 31, 2014, 398 hotels, representing more than 30,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 95 hotels, representing approximately 8,900 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.
Choice Hotels International offers the Choice Privileges® rewards program. With more than 19 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International Inc.
